Aprroximately 8,700 Nicksters young and old alike were treated to a fun summer shindig as they hit the Bonifacio Global City Open Field for SpongeBob’s Yellow Party. Kicking off the first saturday of May, the event had SpongeBob fans embracing summer with an afternoon filled with thrill and excitement.

“We want kids to have fun and celebrate the summer by having a Nickelodeon party [because] we know how much kids want to be with SpongeBob and his friends,” says Nickelodeon Country Manager Ana Pulido. “SpongeBob is incurably optimistic, innocent and always means well. This is what everybody identifies with and that’s why we all love him,” she adds.

The fun-filled afternoon event offered various kinds of kid-friendly entertainment such as activity booths and performances. The Bikini Bottom-inspired bash went all out with its themed games in which young kids learned teamwork and determination and were rewarded with amazing prizes including toys and Nick merchandise.

Guests were all smiles as they eagerly checked out what was in store. In between cheesing it up at the SpongeBob photo wall, trying their hand at Bubble Bowling, and viewing a special screening of the latest SpongeBob SquarePants episode, guests kept themselves comfortable by lounging at the Cooling Mist-ery Hut and enjoying yummy refreshments such from the concession area and treats from the sponsors.

Inflatables such as the Bouncy Obstacle Reef and the Big Wave Slide also kept the partygoers’ energy going. Surprise performances from the show’s stars, SpongeBob SquarePants, Patrick Star and Squidward Tentacles, took their energy levels to an all-time high. Of course, what Nick event is complete without slime? Kids had a taste of all the gooey green stuff at the Bikini Bottom Slimeshack and the Squirt Loader Station.

Nickelodeon’s SpongeBob’s Yellow Party was presented by Koala’s March and Toy Kingdom. Co-sponsored by Ace Water Spa, Barbie, Goody Gulp Chocolate Milk Drink by SpongeBob SquarePants, Johnson & Johnson’s Play Days, Mega Bloks, Selecta and Skechers Kids.  Official venue by Bonifacio Global City.

Watch out for Nickelodeon’s next event and bring the whole gang to get the best of what Nick has to offer.  For more info log on to nick-asia.com.

NICKELODEON is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon’s rich and varied programming includes everything from live action comedies like iCarly, Big Time Rush and VicTORIous, to global animation hits such as SpongeBob SquarePants and The Penguins of Madagascar, to innovative curriculum-based preschool properties like Dora the Explorer and Team Umizoomi.   Nickelodeon's brands are seen globally in more than 500 million households in 112 countries via 47 locally programmed channels and syndication.

Nickelodeon Philippines launched its dedicated feed last April 1, 2011 and caters specifically to the Philippine market via scheduling, market-specific advertising and promotions, specifically tailored for two- to 14-year-old audiences.  Nickelodeon is seen in over 15 million cable and free-to-air channels in the country.